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Redox News
3/08/03
Redox Seeks Fresh Spin on Industry's Dry Image (Cincinnati Enquirer)
Redox Brands, Inc. is a small company with a big mission: Making lanudry detergent cool.
- March 8, 2003
8/7/02
It’s Revival Time For Neglected Brands, Including Oxydol, Biz
(Investor’s Business Daily - see special instructions below for accessing this article
Go way back to 1930. Oxydol was at the top of many American minds. The detergent had just become the first brand to sponsor a radio series, giving birth to soap operas.
- August 7, 2002
Special Instructions For Accessing IBD Article: Click on the Investor's Business Daily link above. Then click on the links for TODAY IN IBD and MANAGING A SUCCESSFUL COMPANY on the IBD website to view the 8/7/02 article.
8/02
Allied Capital Invests In Redox Brands
Redox Brands, Inc. is pleased to announce to our customers that Allied Capital Corporation (NYSE: ALD) recently made a follow-on investment in our company. Allied Capital originally invested in Redox Brands, Inc. in March 2001 to provide financing for a strategic acquisition.
- August 8, 2002
5/24/02
Good Ol' Housekeeping - products with a link to the past evoke nostalgia (Dallas Morning News)
...Instead of discontinuing the brand, a mega-giant company may make the old-fashioned product an "orphan" and sell it off.
Just this situation occurred with Procter & Gamble. In June 2000, a pair of Gen-X entrepreneurs formed Redox Brands and bought Oxydol, a laundry detergent, from P&G. Several months later, Richard Owen and Todd Wichmann, co-CEOs of the startup company, went on to purchase the Biz color-safe additive brand.
- May 24, 2002
11/01
Forever Young (Entreperneur Magazine)
Even a reluctant economy can't curb the drive and ambition of these young millionaires. For 12 years, we've hunted for the best and brightest business owners so we could bring you our annual list of young, successful entrepreneurs. What does it take to make the list?
Rich Owen & Todd Wichmann
- November, 2001
9/28/01
Greater Cincinnati Chamber of Commerce Seminar Announcement - Makings of a Successful Acquisition
Special Presentation by Todd Wichmann and Rich Owen, Co-CEOs of Redox Brands, on their real life experiences of executing a successful acquisition. Todd and Rich were both recently named 2001 Ernst & Young Entrepreneurs of the Year.
- Sept 28, 2001
7/06/01
The X Factor (Business Courier)
Redox Brands is set to take a P&G castoff and market it to the Gen-X crowd.
- July 6, 2001
6/20/01
Partners Turn Decrepit Detergent Into Boffo Start-Up (USA TODAY)
When Procter & Gamble announced last spring that it was selling its famous Oxydol laundry detergent brand, two young executives at the consumer products giant could hardly wait to bid.
- June 20, 2001 10:27 AM ET
June/July 2001
New Liquid Oxydol Targets Younger Users (New Products Report)
Oxydol is targeting a new generation with Liquid Oxydol Extreme Clean laundry detergent. Research shows young consumers
prefer liquid detergents. “Liquid Oxydol Extreme Clean builds on Oxydol's reputation for cleaning, linking to the interests and
deep-cleaning needs of an active Generation-X” said Richard Owen, Co-CEO of Redox Brands.
- June/July 2001
5/03/01
Liquid Oxydol Aimed At Gen X (Cincinnati Enquirer)
Laundry products company Redox Brands Inc. has introduced a liquid version of Oxydol detergent — the first variation from its original powder form in more than 70 years.
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www.the-extreme-clean.com with games and information about "new approaches to laundry.".
- May 2, 2001
5/02/01
Redox Launches Liquid Oxydol (thesource@viewsource.com)
Redox Brands, Inc. said it is targeting younger consimers with the release of Liquid Oxydol Extreme Clean, the first variation from the detergent's original powder format. Redox also launched a Web site,
www.the-extreme-clean.com with games and information about "new approaches to laundry.".
- May 2, 2001
4/02/01
Spin Cycle (Forbes Magazine)
Few grocery store brands have been around as long as Oxydol, the 86-year-old "rich, safe, speedy soap" in the orange-and-blue box. Procter & Gamble's first laundry detergent was among the earliest-advertised soap brands. Its sponsorship of the popular Ma Perkins radio show in 1933 helped coin the term "soap opera.".
- April 2, 2001
1/19/01
Quick Labels Boost Soap Maker (Cincinnati Enquirer)
When Redox Brands Inc., the fledgling West Chester laundry products company, needed to quickly produce labels for its new liquid Oxydol, it didn't have to look far.
It turned to Multi-Color Corp., the Cincinnati label printer and leading producer of so-called in-mold labels — which are set in the plastic bottle molds as they are produced.
- January 19, 2001
10/6/00
Redox Adds Brand - Oxydol Owner Buys P&G's Biz (Cincinnati Enquirer)
The fledgling laundry and cleaning company Redox Brands Inc. is no longer a one-trick pony, thanks to its acquisition announced Thursday of Procter & Gamble's Biz bleach brand.
- October 6, 2000
10/6/00
Redox Buys Biz From P&G (Cincinnati Post)
Redox Brands, Inc., the West Chester upstart formed in June to buy Procter & Gamble's Oxydol laundry detergent, said Thursday that it bought the Biz bleach brand from P&G.
- October 6, 2000
10/5/00
Redox Brands Buys P&G's Biz (Business Courier)
Procter & Gamble Co. sold its Biz color-safe bleach to Redox Brands Inc., a group of private investors based in West Chester that includes Meriwether Capital Corp. and P&G as a minority equity partner.
- October 5, 2000
10/5/00
Redox Brands, Inc. Buys Another P&G "BIZness" (The Malibu Group)
Two Former P&Gers Hoping to Clean Up Building a U.S. Focused Laundry and Cleaning Company. Redox Brands, Inc. took another step in building its arsenal of U.S. laundry and cleaning brands with the announcement today of its purchase of Biz color safe bleach, a brand first introduced to American consumers by Procter & Gamble in 1967.
.
- October 5, 2000
8/1/00
Oxydol Name Will Live On With New Company" (Los Angeles Times)
Procter & Gamble's recent decision to abandon the 86-year-old soap brand won't, however, mean the end of the line for Oxydol. Two P&G executives have secured private financing and created a new company, Redox Brands Inc., that will try to keep the Oxydol name alive.
- August 1, 2000
7/6/00
Managers Hope To Clean Up With Oxydol Purchase" (Wall Street Journal)
The story has a familiar ring: Two young managers at a large corporation leave to strike out on their own. Except Todd Wichmann and Richard Owen aren't jumping for a dot-com.
They're starting a tiny detergent company.
- July 6, 2000
7/6/00
P&G Sells Brand To Managers" (Cincinnati Post)
Todd Wichmann and Richard Owen today launched a new company with almost $7 million in annual sales, just days after quitting their jobs. The pair bought the Oxydol laundry detergent brand from the Procter & Gamble Co., their former employer.
- July 6, 2000
7/6/00
Redox Brands, Inc. Buys Procter & Gamble's Oxydol Brand; Two Former P&Gers Become Owners of the Brand.
(Business Wire)
Call it a dream come true. Two former employees of Procter &
Gamble became owners of one of the company's heritage brands
today with the formation of a new company, Redox Brands, Inc., and
their purchase of P&G's oldest laundry detergent brand, Oxydol..
- July 6, 2000
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