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Our Brands:
For questions and comments about Biz, please e-mail us at:
biz@redoxbrands.com
Background
Redox acquired Biz from Procter and Gamble in October, 2000.
Biz was first introduced nationally in 1968 as a "pre-soak" and later
repositioned as a "detergent booster." However, it's longstanding benefit
has been its position as an "all fabric" bleach. Over the years that attribute
has been described as "stain fighter" and "color safe." In 1994 Biz, like many
other P&G laundry brands before it, was introduced nationally in an "ultra"
formula, more highly concentrated, which means less product is needed to
achieve cleaning results regardless of whether it's used as a presoak, pretreat or simply added to the wash. Because of its stain fighting positioning and
superior cleaning performance, Biz's consumer loyalty is higher than
any other bleach additive in the category.
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For questions and comments about Oxydol, please e-mail us at:
oxydol@redoxbrands.com
Background
Redox acquired Oxydol from Procter and Gamble in July, 2000. Originally introduced in 1927, Oxydol was Procter & Gamble's first laundry detergent. From its start Oxydol paved the way in
marketing techniques, from door-to-door sampling to metal ``coin'' coupons (later to be replaced with paper) to ``slice of
life'' magazine cartoon ads. It was Oxydol that put the soap in ``soap opera'' when it created the genre through its sponsorship
of the radio show ``Ma Perkins'' in 1933.
Have you ever been to a place where it's OK to GET DIRTY? Visit our special EXTREME CLEAN
website at:
www.the-extreme-clean.com
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